Breaking News: Key Data Dashboard and Rev & Research Form New Partnership
In today’s episode, Alex and Annie feature two special guests, Jason Sprenkle, CEO of Key Data Dashboard, and Ben Coleman, President of Rev & Research. They unveil a new partnership between their two organizations to better service their co-customers.
Key Data is great at helping customers visualize data, especially with the increasing use of purely automated pricing platforms, while Rev & Research excels at walking customers through the process. Ben shares how genuine care to help customers make more money and give them back their time became the driving force behind their partnership.
Learn more about how the integration between Key Data and Rev & Research will deliver data that empowers property managers in this episode of Alex & Annie: The Real Women of Vacation Rentals.
“REAL” TALK
Jason: Identifying a need to provide assistance to customers
"You've got a lot of customers increasingly using purely automated pricing platforms like Bluehouse, PriceHub, etc, and you got a lot of customers who are doing it the old-fashioned way on their own. But what we're increasingly finding is there's a lot of customers in the middle who they want to do it on their own, they want to use some pro tools, but what they really want is some help."
Ben: The partnership will provide accurate price forecasting
"You can't be messing up rates these days. Owners are looking at them a lot more, guests are finding deals a lot easier, and the next thing you know, you've undersold a high season month real quick and you didn't really quite see what was coming."
"And I think that we are going to be able to take all that data that they're going to give us and give it to us in a format that we can really start tracking and benchmarking markets and really start driving into true forecasting and into true budgeting for our clients.
Connect with our guests:
You can also email Rebecca and Key Data Sales.
This episode is brought to you by Casago, Guest Ranger, and Good Neighbor Tech.
Visit AlexAndAnniesList.com to view our top picks for the best suppliers in vacation rental technology and services.
Special thanks to Rev & Research for being the presenting sponsor of Alex & Annie’s List.
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Jason Sprenkle
CEO- Key Data
Jason is the CEO of Key Data, the leading provider of data and analytics for the vacation rental industry, and a co-founder of The Sonder Project, an international non-profit whose mission is to strengthen communities through food security, clean water, and education. He was previously a co-founder and co-owner of 360 Blue (acquired by Natural Retreats), and a co-founder and CEO of Glad to Have You (acquired by HomeAway/Expedia). Prior to that, Jason was a luxury real estate developer and a software attorney.
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