CEO - Directly Alex

A seasoned vacation rental marketing expert with over 15 years of industry experience, Alex has played a key role as CMO in two enterprise vacation rental management companies in the United States, Condo-World and Casago. In early 2024, Alex left the corporate world to pursue her own initiatives as CEO/Founder of Directly Alex, a consultancy firm specializing in marketing and business growth strategies for vacation rental management companies and technology providers. Alex is a Co-Founder in the guest journey platform Happy Guest, and previously served as Chairman of the Board of Directors for the Myrtle Beach Area Chamber of Commerce & CVB and is a past Board Member of VRMA (Vacation Rental Managers Association).