Turning LinkedIn Connections into Career Opportunities with Alexis Scott

Alex Husner  0:00  
Welcome to Alex & Annie: the real women of vacation rentals. I'm Alex, 

Annie Holcombe  0:03  
and I'm Annie, 

Alex Husner  0:04  
and we are joined today with Alexis Scott, who is the founder of the fairy job mom. Alexis, it's so good to see you today. 

Alexis Scott  0:11  
Hi, Alex. Hi Annie. Thank you for having me. 

Annie Holcombe  0:11  
So nice to finally meet you. Alex has told me a lot about you, and I was kind of stalking you on LinkedIn, which can I just say 81,000 followers on LinkedIn. That's a lot of people coming through your feed on any given time. So begs the question, tell us about you. Tell us about your business, what, what? And I guess we are going to tie this together, but you got brought into vacation rentals at some point, so would love to hear about it absolutely.

Alexis Scott  0:39  
So my background is largely actually in sales and marketing. I started out my career in hospitality sales, which is how I ended up in the vacation rental industry. So I worked largely for hotels and golf courses of all things. And then when I moved to Boise, Idaho, I took a job with Picasa, which I'm sure anyone listening is aware of what that is. I was hired to build out their tour and travel program. I did that, but noticed a need in the business for a reservation sales team. Pitched that to the company, got promoted, and then they acquired Wyndham. And so I acquired Wyndham, essentially my team grew from 10 in office folks in Boise to 70 agents and seven managers in an instant, pretty much so I did that until covid hit and I lost my job. The majority of my team lost their jobs, and I kind of was in this period of just what is next for me, but I knew that LinkedIn was the key to the castle there, and so I started posting very consistently and actively on LinkedIn. At that point, I started talking about my job search, what have you, and started building up my followers a little bit a little bit, and I started getting asked on podcast things like this. I then got hired into a role helping people get hired at a software sales training company. And since then, I have shifted into marketing and personal branding. But in 2023 I think it is, almost two years ago, I started my company called the fairy job Mom, I'm very passionate about helping people get hired, but I believe that a key component to that is actually learning how to market yourself, which a big component of that is LinkedIn, your resume, what have you. And so I started my company, the fairy job bomb. It was intended to be a side hustle. I was actually working in marketing at a technology company at that time. They were not pleased by that. I didn't have it in my contract. So don't think I was, you know, in breach, but the founder of the company believed that my LinkedIn belonged to Him, not to me, and so I got let go for that, and that was fine. I was kicked into entrepreneurship. Throughout my journey, I have been very open and told my story The Good, the Bad and the Ugly, and part of that story actually led me to becoming a LinkedIn ghost writer. So a large component of my business is also working with founders and executives on building their personal brands and helping them use LinkedIn as a tool to drive leads and revenue in their business. So, long story short, I'm a career coach slash writer at this point with the sales and marketing background. 

Alex Husner  3:09  
No, it all comes full circle, though, right? And you know, Annie and I talk about this all the time, that it's like you can't connect the dots in the moment, but when you look back all those different you know, roles and things that have happened to you have gotten you to the position that you're in and to be able to talk about, you know, the topics that you post. And I love it seems like it's always Sunday mornings that I always catch your post, and I just, I always click to expand them, because, one, you're an excellent writer, but two, you know, it really resonates with me a lot of your content, and I think it resonates clearly with a lot of people, because you have 81,000 followers, and that's incredible. You know, we get this question a lot too. Of you know, advice for building a personal brand, when a lot of people worry about exactly what happened to you, that you can you know, what your employer is going to think you're trying to do, or, you know, is that going to be a bad thing for the company? And, you know, I certainly have my thoughts on it as well, but would love to get your take on how you coach people in that situation, knowing that that did happen to you.

Alexis Scott  4:05  
Yeah. So the first thing is, I actually really doubled down on my brand while I was still employed, and I want to be really clear on that I got very lucky. The company that I worked for saw how my posting was expanding my presence, and when I got hired with them, it was a SaaS sales training company called aspireship. I was so excited about the work that I was doing, the partnerships that I was building, the people that we were helping. And I would just talk about it. I would story tell about the problems that I was solving and that was attracting people. It was interesting. They liked the stories my company was getting free. PR, the entire time, they had someone who was thrilled to be working there, thrilled with the work she was doing. Love the leadership. You know, all these things you talk about, employer branding, that's free. Employer Branding for that, right? When you look at that on the flip side, right, like, what's in it? For me, I'm showing my expert. Piece, I'm showing how I solve problems. I'm showing that I'm articulate and I'm a good speaker and a good writer. I'm building my personal brand alongside my company brand, and if you can do that, I think your employer will be far less likely to say anything to you, because they're getting free PR. Like I said, now where things went astray is when I was at another company, and they basically hired me, I believe, for my personal brand, right? And they expected that I would only be speaking about their company. And that was fast miscommunication. You do not own my social media. It's mine. You have your own right as a company, right? And although the work that I was doing was not a conflict of interest, it was very different from the work that I was doing day to day. It was very different from the industry that they were in, and they didn't like that. And I knew that risk, like, let me be very, very clear, I knew that risk when I took it, I was also deeply unhappy in that company, and I didn't want to evangelize that company. I didn't believe in the leadership, I didn't believe in the product. I didn't believe in the work that we were doing. So they weren't getting what they thought they were going to get, candidly, right? I want to make sure that anything I put my name behind is something that I very much believe in. And so there was a disconnect there, and I think that that is definitely the risk you run. Now, I will tell you, I have many conversations with former coworkers at that company who all have side hustles, but what I knew was that my brand was how I was going to get customers, and so I had to leverage LinkedIn as a channel, as a marketing channel, and I was willing to take that risk, and ultimately it paid off. Like I'm doing great. I'm so much happier. I'm an entrepreneur. I'm doing all my things. But at the time, it was very upsetting. I

Annie Holcombe  6:49  
can only imagine, I know, like from Alex and I, our experience has been great on LinkedIn, like it's done wonders for our confidence, it's done wonders for our community, it's done wonders for I think, every aspect of it, and I've been very fortunate that the companies that I've worked for since I've had now, again, my presence is like minuscule comparing to yours, but they noticed and recognized that that was valuable, and wanted to make sure that if that was what I was going to do, that that I was happy and I was in a good place, you know. So I think it's definitely something that companies should not overlook. You know, you want your customers to evangelize for you, but if you don't have your team evangelizing, then you're not going to go anywhere. So that was very short sighted of them to have that attitude, but it all obviously worked out really well for you. So you started the fairy job Mom, what was the genesis of that? Like, the name is so cute. And I actually didn't know at first what it meant. I didn't know, like, are you finding jobs? Are you getting jobs? Are you doing jobs? Is it all encompassing everything? Yeah. And

Alexis Scott  7:47  
it's funny, I actually did not name myself that people on LinkedIn started calling me that because, oh my gosh, I love that. Like I mentioned, I was at that job that was helping people get trained and hired into software sales. I had built relationships with 150 plus founders and heads of sales in the technology industry. So I was very, very connected and ingrained in that job market. I knew when there were openings, when they weren't necessarily posted. I also knew leaders in marketing and any any sort of like go to market, revenue, types of roles. I had a lot of insights that other people did not have. I also am inherently a matchmaker. And so I would see people post that they were looking, or I would talk to a leader and hear from them that they were looking, and I'd be like, You know what? I know I have someone for you. Hold on. I need to make a connection. And then that person would get hired, and all of these true stories of matchmaking, and people were reading them and something a couple of times, people were, I'm sorry, something my eye, something along the lines of like, oh my gosh, you're like, the fairy job, mom. And after I got said a couple of times, I'm like, I love that. Yes, yes, I am. And so when I was working in marketing at that tech company that was very misaligned with my values, vision, everything, I hired a coach because I just knew something was off. And she asked me why I wasn't an entrepreneur. I had been asked that question 100 times, and my answer was always the same. You know, I love a team. I love working with a team. I love being a part of a team. I don't want to work alone. And she said, Alexis, you are the opposite of most of my clients. And I said, What do you mean? And she goes, most people have an idea, but they don't have an audience. You have the audience of people who trust you and who want to buy from you. Need the idea, and that was like a very pivotal aha moment. I get chills thinking about it, because it that conversation did change my life as far as what was going to come next. It gave me the confidence to pursue something on my own. I candidly, very much miss being part of a team. I. That has not changed, and that will probably never change. I love having coworkers, relationships for me, make the world go round, and that part of entrepreneurship is challenging for me, but I don't regret it. And I have learned an absolute ton since I started the fairy job mom. And of course, it has evolved. You know, when I started, it was meant to be a side hustle, I thought, you know, I'll just take some coaching clients, an hour here, an hour there again, not in confliction with my full time job, just right? Yeah. And then when I got thrust into it full time, it was like, Alright, now I need marketing plan. Now I need events. Now I need a newsletter. Now I need need and that was very, very overwhelming for me. I had my very first ghost writing client come to me out of thin air in LinkedIn, and she messaged me, and, you know, she asked if I could help her build her brand. And I, at the time, had never even considered it, honestly, like it didn't even cross my mind. And I had a friend who was a marketing leader, and I messaged her, and I said, Hey, you know, here's a situation. And she said, just send the proposal, see what happens. And I thought, well, I guess this is the universe talking to me, right? Like this. This person will say yes, and I wound up working with this person for almost two years. So, you know, it's, it's just kind of in the stars, and then through that experience, you kind of learn your processes. And more people have asked me, I've been very fortunate. I don't, I don't necessarily market other than talking about my stories on LinkedIn, and I've been fortunate enough to work with more clients and really come up with a really solid process I feel for taking their ideas and their experience and turning it into short form content, because that's really what LinkedIn is, right? It's, it's marketing copy, essentially.

Alex Husner  11:38  
Gosh, so much I resonate with and everything that you just said, I know, you know, I just having recently made the leap to do a similar mission there of starting my own business this year. Sometimes you know something inside of you, but it takes somebody else to really point it out. And I was a mutual friend of all three of ours that kind of shook me probably about six, seven months ago, and was like, What are you doing? Like, you should just start your own business, and it's like, at the moment, you're like, gosh, that just seems crazy. I thought I would always work for a company, and yes, I love being part of a team and feeling like I'm building something with other people. But one thing that I've found incredibly fulfilling in the work that I do now is that, I mean, yes, it can be lonely, that you don't necessarily have somebody sitting right there that you can go to on an issue with your specific business. But I'm talking to so many more people now on a regular basis, because I have multiple clients who all my clients typically become friends of mine, and it's like, you know, we stay in touch and we do great things together. But it is, it's definitely a paradigm shift in terms of being with a company, then going out on your own and finding that confidence to do it. But then, you know that lonely side of when you have questions on things and you're not sure where to go, but you just have to keep plugging along. And I've done that in some cases where it's like, you just push something out there, proposal, whatever it is, and if they say yes, it was meant to be, if they don't, it wasn't. But it's all worked out so far. And I think it really it goes to what you said about even just the importance of building that your brand on LinkedIn, that I would not be able to do what I've done without my network. And that's come a lot from LinkedIn and our community. And you know, your your network is your net worth, and the more you can lean into sharing things on LinkedIn, and just sometimes it starts with just, you know, commenting on other people's posts, like, if you don't feel comfortable necessarily coming out with something to say, but if you just start engaging and getting comfortable with it, that leads to having that confidence to actually start putting content out there

Alexis Scott  13:33  
totally and I mean, I even tell that to my job seekers, the ones who don't have content written or what have you I say, How do you feel about writing? How do you feel about posting on LinkedIn? And I say, you know, I'm not asking you this to force you to post on LinkedIn. That's not my goal here. If you're not comfortable, you probably shouldn't be writing. But I know you know a lot you wouldn't be where you are in your career if you didn't. And so find posts to comment on, thoughtful comments, not just good job or whatever, but things that you can talk about without even thinking search that topic, because the reality is, the more your profile pops up for other people, they're going to click on it, they're going to look at it, they're certainly going to see your picture and headline. So think about that. I had someone make an analogy a while back, and she said, when you write a post, you're fishing with one pole. When you comment, it's like fishing with a net, because you're putting your pieces all far and wide, casting a wider net. And I had never thought about that. And you know, as you get busy with work and life and what have you, commenting can feel heavy. It does for me. Sometimes I have to, like, force myself and be like, Okay, today you're just gonna sit there and scroll and you're gonna comment and be kind and make friends. And I do tell you it works. Would

Alex Husner  14:47  
you say is that one of the secrets of how you've built up to 81,000 followers? Do you think it's from the commenting that you do? No,

Alexis Scott  14:53  
I mean, yes and no, I mean, I will say I spend my time on LinkedIn. I'm very social, like I. I approach, quote, unquote networking, not so much as like, what is this person going to do? For me? It's more like, ooh, this person is interesting. I would like to get to know them. And so I have built really great relationships, but I also then double down on their relationships. So for example, I worked in the software sales industry. I'm not in there anymore. I have brand deals with software sales companies on LinkedIn. They pay me to share their product because I am still so deeply connected to that community. I got a deal to be an attendee at a conference last year, at the big SaaS sales conference of the year. I go and I double down on all my relationships, all those people that I've been talking to online, I go and I shake their hand and give them a hug and say, How are you Nice to meet you finally and really cement those relationships. I also am a people collector. Once I know you, it's just kind of like what you said, Alex, like once someone's your client, no, now they're your friend, right? Yeah. Why do I have clients for so long? I have clients for so long because these are people where they that's saying, like Your vibe attracts your tribe. They hire me because of me. There's 100 other people who do what I do. There's people who are far less expensive, who do what I do on Fiverr, or whatever it is, but they want to work with me. And so it is all based on relationships. It really, really is. And I'm going to that conference again next month to go, you know, hammer down on those. And I had someone who wanted me to go for them to vrma in October. I'm booked those days. But, you know, he's like, listen, I can't go, and I need help. You know, would you be interested? Because he knows I'm a relationships person, and he knows that if I'm supporting his brand, that's what people are going to associate with his brand, right? Is, oh, Alexis, she's so friendly and nice and warm. And I want to know more. You know, it's works, it's real.

Alex Husner  16:47  
Yeah, it does. It's not rocket science, but that's the business

Annie Holcombe  16:50  
that we're in, for sure, like the vacation rental businesses, and you got into it, and you can't get out of it now, because we've you in, right? Yeah, I, you know, it's so funny that everything you were saying there, I'm like, I'm just agreeing with everything that you're saying all you're saying all along, because I feel like I've experienced it kind of alongside you, obviously not the to the same degree, but very similar. And it's really interesting because somebody reached out to me this week that it's, they're a tech company. They're putting on a tech event in Texas. It's a hospitality but more on the hotel side of the business. And they said, if you will just share our content out, we'll give you free all access passes to this conference. And I'm like, Well, I'm not planning on going to this conference, but I looked into it, but our hotel side of the business might so I was like, do I leverage that? But it was a completely random that somebody would ask me, but they thought again, that I had the connections, which I am a people collector, too. I am 100% about trying to like the same way. Like, oh, I might not be able to use, you know, what you have, but somebody else does like. So I think that that's really, I don't know. I just love, I love all this. I feel like you're a kindred spirit. So now

Alexis Scott  17:52  
I've, you like, you know, I've, I've been doing this for a lot longer than most people. I started right at the height of covid, like, I lost my job, and, I mean, it was like, high LinkedIn, I lost my job, and I have been posting almost every single day since now. People are realizing, oh my God, there's so much value in this platform. Let me hop on. And so it's a little bit different of a vibe now, but a lot of people give up, and that is kind of what makes or breaks your LinkedIn experience, is if you have the mindset of just like, this is a channel for me to connect with people and to market and what have you. And it doesn't matter if I get five likes or if I get 500 likes, I'm still going to share because I will also tell you this, there are lurkers that you have a no idea about, and they will pop out of the woodwork when you least expect it and say, Hi, I want to buy from you. Hi, I want to work my first ghost writing client. I had never spoken to her, ever she had not. I mean, maybe she had, like, my post, I don't know. She had never commented nothing, and all of a sudden she's like, hi, I want to work with you. And I'm like, Oh, hello. Where have you been? But that has happened more than

Alex Husner  19:00  
once. I would say the majority of people probably are in that side of things, that they're kind of on the sidelines, and they kind of watch what's going on, but they're not participating. But yeah, have certainly been in conversations like that that they've said, Well, I saw you posted this. I saw you posted that. I thought, honestly, I wasn't even sure you were even on LinkedIn, because you on there. But you know, it's amazing the power of social media when it's used properly. And I think that's where, you know, the kind of the moral the story is. I mean, LinkedIn has helped people in so many ways, and other social media has too. But I think for business professionals or anybody trying to, you know, rise within their career or entrepreneurial journey. I mean, LinkedIn is definitely the place that you want to be hanging out. I barely use Facebook anymore, a little bit of Instagram, but it's mostly LinkedIn on my phone these days,

Annie Holcombe  19:46  
the water cooler of the industry with what, no matter what industry you're in, it does. It does feel like that. And I am just as like a side like story of using LinkedIn, I went to homes and villas by Marriott bomb boy about a year. A half ago, and it was a really great honor to be asked to lead a team at a prestigious brand like Marriott and and so one of the first things I was talking to the team about, like, how are you cultivating your leads and your business? And they're like, Well, you know, we get them from the shows, and we get them from here, and we get them from there. And I was like, Are you on LinkedIn? And they're like, oh, you know, I have a profile. And I was like, Oh no, no. Like, you really have to get active on LinkedIn. So I had it as a part of their day. Their structure was like, the first 20 minutes of the day, get your coffee, get on there, go through posts, follow these pages, like whatever you do, and start to interact. And it was like, it was interesting to see the people that were the hotel sales people that had been very regimented by a hotel sales environment, and like, goals and targets, and they're very much on it, but they hadn't realized that there was this social aspect of, like, being a remote employee within this space, and it was neat to watch some sort of blossom into their own personalities and their own confidence within what they were bringing to the table. They weren't from vacation rentals, so there was a lot of stuff that they didn't understand, but all of a sudden they were more inquisitive, they were more engaged. They, like, were asking more thoughtful questions when we had meetings and that team went from like, you know, really struggling to hit goals, to, like, blowing their goals out of the water and all it was. And I told them it wasn't any, like, magic sauce. It was just confidence in themselves. And LinkedIn is a really great place to kind of get that confidence in what you're selling, in what you're doing, in your knowledge of what you're doing and selling. And I think that there's not been anything like it in my career of 30 plus years that has had the power that LinkedIn has. So I mean, I'd say anybody that's listening that's not active on it like you're missing, absolutely missing the boat.

Alexis Scott  21:37  
It's so funny. So as I mentioned, my background is in hospitality sales. I actually worked for Marriott. I worked, oh, okay, yeah. Then, you know, properties, and I worked for Hilton, I worked for kind of flagship brands, as well as boutique brands and what have you. And I remember when I got hired at Vacasa, one of the questions in the interview process was something along the lines of, like, what, God, I can't remember how he asked it, but basically my answer is, I don't know what I don't know, right? We think of hospitality as this, like overarching umbrella, when in reality, hotel sales, particularly corporate hotel sales, which is what I was doing, was so different than vacation rentals. And I remember realizing that once I got into the vacation rental industry, of being like, wow, this is totally different, and I loved it, like no shade on hotel people. But, like, I loved joining the vacation rental community and what have you I wish, though, I wish that LinkedIn was more of a thing, quote, unquote, when I was in corporate sales, because I would have blown the hell out, right? Yeah, oh

Alex Husner  22:36  
yeah, totally. I was going to

Alexis Scott  22:38  
the mixers and going to the Chamber of Commerce and go, you know, doing all the things, but particularly in that B to B corporate market, having access to decision makers right on your screen and their inbox, and not getting buried in, you know, 85 piles of spam in their email inbox. Like, holy cow, it's a game changer. I could go on and on about social selling too. Like, again, my background is in sales, so, like, very deeply knowledgeable about that, but yeah, Annie, that's that's a really great point. So

Alex Husner  23:04  
I'm curious your process when you meet with somebody like a CEO or just a person that wants help with building their personal brand and maybe your ghost writing services, what process do you take them through to learn how you're going to be speaking in their tone? Yeah.

Alexis Scott  23:17  
So the first piece of the puzzle is what I call a content repository. So I want to learn as much as possible about them, both verbally and on paper. So I'm going to meet with you. I'm going to interview you. We're going to talk about all the things your business, what your goals are, what have you, that's literally step step one step. Step two is, once you decide that you want to work with me and that there's the right fit, I send you what I call a content repository. And that is basically tell me all the things. Tell me about your first job, tell me about what your career path is like. Tell me about your family, tell me about your interests outside of work. Tell me anything you think I should know about you to get a better understanding of who you are as a person and as a professional. Once I have that, we set up a strategy call, and on that strategy call, we really dig into your goals and how we're going to get there. We also talk about your content pillars and what that looks like, meaning, what are the things you want to be known for on LinkedIn? Then I put together a strategy plan for you. I want to make sure we're in alignment, and then I'm not starting writing, and you're like, What the heck is this stuff? Right? That we have a shared vision, shared goal, and I come up with a content calendar. So each month, my clients receive a content calendar to review. The goal is, again, not to surprise you with anything off the wall. I always say it's very fluid. So LinkedIn is social media. It is an opportunity for you to also share the stuff you're working on. If you're going to a conference, great talk about that. Don't talk about the post I wrote three weeks ago. Talk about what's going on in your life right now. If there's anything exciting new that you want to share. Please go ahead and do that. But with that said, here are some topics that I think could be interesting to your audience, and then I interview them. So I meet with my clients bi weekly, depending on the number of posts. So some clients work with me for 12 posts a month. Some clients work with me for 20 posts a month. It really just depends on how far they are in their LinkedIn journey and. And I interview them, and I say, tell me what you think about this. And then I say, Tell me more. And then I ask questions, and my goal is to pull it out of them in their voice. That's the biggest piece of this. Is when you talk to someone, you can hear them and you can understand the nuances of what they believe or what they think, or just kind of the tonality. Ai can't do that. No, I can't. I don't use AI for writing at all, and I use a note taker. But I also take notes because it helps my brain process what they're saying. And then I deliver batches of posts and they post them. So I one thing I want to be really clear on is I don't manage any of my clients accounts. They manage it because I very firmly believe that social media is social, and you should own that and own the relationships that you're building along with it. And that is a hurdle. That is a big hurdle for some entrepreneurs. And I get it, they quote, unquote, don't have time. But I think that when you start to see the results and the fruits of your labor, you start to make time, right? What is a deal worth? Like, when you go to my website, that's what I have on my ghost writing page, right? Like, what is the cost of an action? I don't know how much is a deal worth to you? What if I told you you could get 2345, deals a month through LinkedIn? Is that worth

Alex Husner  26:06  
it? Probably personal branding and just sharing content on LinkedIn. I mean, it's similar to looking at an SEO strategy for a company, that it's you've got to have that long term vision, that it's compounding the work that you're doing is going to continue to help everything that you do in the future. But you can't look at it as I'm going to do one post and I'm going to get a lead or a deal or whatever it is that you're selling, like it's an evolution and it's building trust and you and what what you're talking about. And as you mentioned earlier, just the likability factor, that when somebody is now thinking of a service or a place that they need to go stay, and you're top of mind. I mean, you become the go to source for any of that. And that's, again, exactly how SEO works, too, totally. And

Alexis Scott  26:45  
the other thing too, you know, I also have some clients that it's kind of like, I'm not a full on ghost writer for them, I just kind of coach them through their writing. So we again, do the whole strategy call and content pillar, but they want to own their voice, which I think is incredible. That's amazing. I love that for them so much, because you're always going to have stuff in your brain that I can't pull out, right? That's human nature that I don't think about. But what I can do is I can restructure your writing again. This is marketing copy, so how can I take all of that goodness that you have in your brain? I always tell them, Don't get hung up on formatting. Don't get hung up on that. Just get it on the paper. I will fix it up for you, but just get it on the paper. And it's amazing to watch those folks grow, because when we start working together, it looks very different than three, six months down the line of the content that they're creating for themselves. So

Annie Holcombe  27:32  
a two part question for you. One part, have you ever interviewed somebody in the beginning and they've told you all the things and you went, oh god, how am I going to work with this? Or, like, wait a minute, that's too much. Like, is there ever a moment where you're just, like, a lot of stuff there? Yes,

Alexis Scott  27:46  
so never, oh, God, I love lots of information. But what I do is I then take, I have an idea, Doc, right? So if I say, you know, tell me the number one thing you wish you could tell someone about the vacation rental industry, and you start talking, and all of a sudden, I got five things. Guess what? That's five posts now that I don't need to think about, Oh, that's true. That's great for me. I'm like, This is awesome. And I just put it in my idea doc, and then I'll say, okay, hey, let's talk about the challenges that an owner faces when their cleaning crew doesn't show up, or whatever, you know, whatever it is. And then that's its own post. And I think that's where a lot of people get, actually tripped up in their content is they try to talk about too much in just one post. You know, what is the one takeaway that you want someone to walk away with in this post? If you're reading your post and you've got four, that's too much. Pick one. Edit it down. But guess what? Great. Now you've got three more posts that you can post on other days. Very true,

Annie Holcombe  28:37  
very true. So the second part of my question is actually not related to like, the OH GOD part, but when you're coaching people, there are keyboard warriors out there that like to comment and make negative commentary on things, whether it be like, so if it's if your post was about, this is how you handle owner's situation. And someone comes on like, that's completely wrong, and you're this, and they want to be very negative. How do you coach your people through not engaging or engaging in a way that removes them from that negative voice that's attached themselves. So

Alexis Scott  29:07  
you have two choices. One is to completely ignore because I think that some people just do it to be jerks and to get a rise out of you. I would delete the comment. Honestly, if it was inflammatory or rude, I would just say delete it. Who cares? Now, if it is a point of conversation, there's something to consider, which is, the more people comment on your post, the more engagement and interaction, the more eyes are going to be on your prefer. Yeah, it's a good thing right now, on the other hand, I think it's really important to think about whether or not you need to ask a clarifying question, so oftentimes you could rephrase it back to them and say something like, are you saying XYZ? That's a really interesting perspective, yeah. And then they have to come back and be like, Yeah, I am an asshole.

Alex Husner  29:52  
Let's just clarify this.

Alexis Scott  29:55  
That's number one. The other thing too is, I think you know you can rephrase. Is what you have then said and said, you know, interesting that you have read it as this. This is what I've actually meant, and just kind of bringing what you said, I will say taking the high road is always the road that I would take and that I do take on LinkedIn. So I have built my brand, being kind, being courteous, being respectful. I am not here for shock value. I'm not here to be inflammatory. I'm not here to be a jerk. I'm here to make as many friends and allies as possible. And so if that means letting someone have the last word, by all means have it.

Alex Husner  30:34  
You fit right into our circle. So well. Alexis, yeah, that's definitely what we believe, too, and it can be hard in the moment, but it can

Annie Holcombe  30:44  
There's a saying that I learned from a friend years ago, and I say it a lot now, and it's like they're testing my walk with Jesus. And I'll just say that. I'll just say that, you know, like this person's testing my walk with Jesus, and it's like it just completely It's like another one of those southern bless your hearts. It's like you can see it in different ways, but I'll just text people and I'm like, they're testing my walk with Jesus, and I'm just walking away.

Alexis Scott  31:05  
I love it. That's so good. I'm gonna use that. Yeah, I'm I'm from, like, San Francisco. I'm a city girl, but I am, like, a southern heart. I hope you all know that I love monograms, like I have, okay, then you yeah,

Alex Husner  31:16  
oh yeah. Ana, everything. I hate that we have to cut it short. We could keep talking with you forever, Alexis, but I'm so glad that you came on today, and just that we've gotten to know you a little bit better and just fun to watch your journey. And I truly appreciate how authentic and sometimes vulnerable you've been with your posts and telling you. Know, we talk about this on the show all time. We don't just want to tell the stories of people that are just doing great things. We want to talk about the things that haven't that haven't worked. And it's important to put that out there, because it just makes, one, it's reality, and two, it makes just such a more well rounded picture of who you are at the end of the day. Well, thank

Alexis Scott  31:52  
you. I'm really excited that you know, you all asked me to be a part of this. Like I said, my heart will forever have a piece in the vacation rental industry, and I've got many friends, connections, and what have you that I hold near and dear to my heart. Good.

Alex Husner  32:04  
Well, hopefully we'll get to meet you at a conference. Yeah, keep us in the loop. We'd love to meet in person, but if anybody wants to get in touch, what's the best way for them to reach out? You can

Alexis Scott  32:13  
find me on LinkedIn. My name on there is Alexis Rivera Scott on LinkedIn, or you can head over to the fairyjob. Mom.com, that's my website. You can ping me what have you. But yeah, I would love to connect with anyone curious about LinkedIn and ghost writing and all that fun stuff, or people who need help in their careers too. I talk about the fairy job. Mom, I do help people in their

Annie Holcombe  32:38  
careers. We'll have a part two, and have a part two, and have you back on

Alex Husner  32:41  
that awesome. Well, if anybody wants to get in touch with Annie and I, you can go to alexandanypodcast.com and until next time, thanks for tuning in, everybody. Bye.

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