For this October 1st of the Month Bonus Episode, we have our next edition in the “Spotlight on Exceptional Property Managers'' series, presented by Casago, welcoming Ginger & Hunter Harrelson - Owners of Beachball Properties - a family-owned vacation rental and property management company servicing the Alabama Gulf Coast that offers a premier selection of condos, duplexes, and private homes in Gulf Shores, Orange Beach, and Fort Morgan.
Prior to founding Beachball Properties, Hunter was in finance and Ginger was working for a big law firm - which isn’t a common mix of backgrounds for founders of vacation rental businesses. The way Beachball Properties began was with Hunter & Ginger cashing out their corporate 401k’s, selling their house and boat to purchase a small, local vacation rental business that kickstarted their industry journey.
Beachball Properties has grown to over 270 properties under management, and managed to do so within 7 years - which is no common feat. Ginger & Hunter attribute their growth to their community involvement, building both their personal brands and the company brand on social media, and the fact that they had a scrappy and aggressive marketing strategy from day one in a market where their competitors were not utilizing these channels.
When asked about the biggest challenges that Beachball Properties currently face, Hunter unveiled that In May of 2022, Beachball started building their very own laundry facility which has been an intense and demanding project, but one that is going to be ready soon and will be a gamechanger for them. Ginger speaks on the fact that with over 270 properties under management, they can no longer market themselves as the little guy which means they need to change their messaging - and that will be a difficult task especially since the current messaging is working so well and they have no intentions of losing their existing stream.
Check out the full episode to hear the full story of Beachball Properties!
02:02 How Ginger & Hunter Met
06:52 How Beachball Properties Came To Be
10:43 Being Involved With The Local Community
14:22 Scaling Through Scrappy Marketing
26:03 Beachball Properties Biggest Mistake
33:48 Ginger & Hunter’s Approach to Industry Events
38:43 Biggest Challenges In 2023
This episode is brought to you by Casago and Rev & Research!
Connect with Hunter:
Website | Linkedin
Connect with Ginger:
Website | Linkedin
Connect with Alex and Annie:
Alex Husner | Annie Holcombe
