Ben Coleman, President of Rev & Research, joins us today for this 1st edition of "Bee Boppin' with Ben" - a NEW series where we'll dive into the most relevant tips and strategies for optimizing your revenue management strategy. As we prepare for 2023 and a year that at best has a significant question mark around it, it's more important than ever that revenue and marketing teams are working in-step to optimize occupancy and rates. Having the right tools, and knowledge, is key to making this happen. At DARM, we heard several strategies for how these departments should be aligning. Today we kick-off this first edition of Bee Boppin' with Ben with some history and interesting stories from Ben's unusual journey into vacation rentals, and he shares his perspective of the state of revenue management - or rather, revenue performance - in today's day and age.