🏩 In hospitality marketing, it's important to remember that while OTAs are a part of the strategy, there should not be an over-dependence on them.
💐 It's crucial to build your brand's presence on your own data and insights, allowing you to communicate with guests in a way that truly represents your brand.
💼 Controlling the rules of the game and collecting valuable data not only protects your business but also enables cross-marketing opportunities and memorable guest experiences.
#hospitalitymarketing #vacationrentals #ota #airbnb
