On this episode of Alex & Annie : The Real Women of Vacation Rentals, Alex is joined by Veronica Romney, Founder of Rainmaker Residency™ and VeronicaRomney.com. Veronica is a coach for all things marketing and leadership with over 15 years of experience. She puts her marketing skills on display with the two long term rental properties and one short term rental property she owns, and her marketing efforts as a solo contributor have outperformed both agencies and management companies with her holistic understanding on what it means to effectively market both herself and her products.
As both owned and social media become more prevalent across every business sector, marketers have to learn how to market themselves first and foremost to unlock better opportunities and own their marketing channels. Here’s the problem - marketing yourself is no easy task for conventional marketers who’ve spent their careers building demand for goods and services. For many, putting yourself out there comes with a lot of anxiety and imposter syndrome, and the way Veronica suggests battling those seeds of doubt is to remember the statistic that 82% of Americans will think positively of a brand if its leaders have their own thought leadership and online presence.
Veronica’s path to working with influencers such as Tony Robbins, Pete Vargas and Dean Grazioni stemmed from her decision to sell her agency. After 5 years of running ModernMarca with her husband, Veronica was very burned out, and her exit just so happened to be around the same time as Tony Robbins and Dean Grazioni entered into their partnership on a new service which was all about how to monetise your knowledge. Veronica became a client, and the program ended up being a major success with the team behind it looking to follow up by building a public speaking team - on which Veronica won a spot in a 600 applicant competition.
The way Veronica got into the short term rental space is by purchasing a second home and converting their townhouse into a rental property. The house she purchased came with $80,000 worth of bookings already made prior to their investment, and it was run by a top tier local property manager. Upon purchase she noticed that the house was badly maintained and came with an archaic, outdated system, which broke her perception of property management companies. To fix this predicament, Veronica reached out to a smaller, more modern local management company and offered a hybrid model - they take care of the operations and property management and she does all the marketing, and so a win-win was born!
Tune into the full episode to learn how marketing yourself can open up new and exciting opportunities!
HIGHLIGHTS:
00:42 How Veronica and Alex Met
03:28 Marketing Products vs Marketing Yourself
12:32 Veronica’s Impressive Resume
16:43 Effective Coaching Remotely
20:25 Veronica’s Short Term Rental Journey
28:15 The Importance of Influencer Marketing
32:38 Golden Marketing Nuggets
This episode is brought to you by Casago and Rev & Research!
Connect with Veronica:
Website - https://www.veronicaromney.com/
Linkedin - https://www.linkedin.com/in/vromney/
Connect with Alex and Annie:
Alex Husner - https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306/
Annie Holcombe - https://www.linkedin.com/feed/
