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In this insightful episode of "Alex and Annie, The Real Women of Vacation Rentals," we had the pleasure of sitting down with Katie Briscoe, the CEO of MMGY Global. Katie, a seasoned destination marketing expert with a wealth of experience, takes us on a journey through her remarkable career, providing insights into her role as the CEO of MMGY Global and shedding light on the evolving landscape of the travel industry.
MMGY Global's Transformation:
Katie detailed MMGY's growth from a hospitality-focused company to a global powerhouse with 600 employees and 14 offices worldwide. She highlighted the company's strategic investments and acquisitions, particularly in women-owned businesses.
Leadership and Mentorship:
Reflecting on her rise to CEO, Katie discussed the importance of mentorship, her experiences with both male and female mentors, and the significance of leaving the door open for future generations of women leaders.
Industry Challenges and Trends:
Katie touched on the changing landscape of destination marketing organizations (DMOs), the impact of COVID-19 on travel, and the importance of vacation rentals in the travel ecosystem. She also emphasized the need for responsible travel and the role of DMOs in enhancing residents' quality of life.
Personal Insights:
Katie shared her approach to maintaining energy and balance as a leader, including her personal hobbies and the practice of gratitude journaling.
Future of Travel and Tourism:
The conversation also covered topics that need more attention in the industry, such as the evolving funding models for DMOs and the ongoing conversation around diversity, equity, and inclusion in travel marketing.
Key Takeaways:
🌐 The Role of MMGY Global: Explore the significant impact MMGY Global has on the travel industry and its specialization in global tourism, collaborating with diverse destinations and hospitality brands.
👩💼 Challenges and Rewards of Being a CEO: Gain firsthand knowledge from Katie about the exhilarating highs and daunting challenges that come with being at the helm of a leading global company.
👐 Importance of Mentorship and Diversity: Delve into the crucial role mentorship and diversity play in shaping the travel industry.
Our conversation with Katie was not only inspiring but also educational, providing valuable insights into the complexities and responsibilities of leading a global travel marketing company. Her passion for the industry and commitment to mentorship and diversity are a testament to the positive direction in which travel and tourism are headed.
🎧 Listen to the full episode now for an in-depth exploration of the travel industry's challenges, trends, and the personal journey of a CEO at the helm of a global company.
Connect with Katie and MMGY Global:
LinkedIn: https://www.linkedin.com/in/katiebriscoe/
Website: https://www.mmgyglobal.com/
Instagram: https://www.instagram.com/mmgyglobal/
Facebook: https://www.facebook.com/mmgyglobal/
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