Join us for an insightful conversation with Adam Stoker, president and CEO of Relic Agency and guru in the world of tourism and destination marketing (DMO/CVBs/Chamber of Commerce). Discover how he stumbled into the tourism industry, built an 8-year relationship with the Cedar City, Utah Tourism Bureau, started the Destination Marketing Podcast and is now one of the largest DMO agencies in the country.
In this engaging episode, we discuss the impacts of COVID-19 on the tourism industry, including the importance of building strong relationships with local stakeholders and vacation rental owners. Adam also shares his thoughts on how tourism destinations are now launching campaigns that focus on community pride, workforce development, and more. Plus, we explore the influx of short-term rental properties prior to the pandemic and how the oversupply in some areas had become a nuisance, but the pandemic has helped alleviate those issues.
Don't miss our deep dive into the concept of branded media in the tourism industry and its role in the ever-changing competitive landscape. Adam explains the importance of involving all stakeholders in the vacation rental industry and how it has been a blessing for the industry. We also discuss the significance of paid, earned, and owned media as essential elements of a successful marketing strategy. Finally, we touch on the evolution and impact of AI in the tourism sector, including its role in content creation and SEO. Tune in for an episode packed with valuable insights and expert advice from Adam Stoker!
Highlights of the Episode:
00:08 - Guest Intro: Adam Stoker
01:33 – Background and involvement in the DMO space
07:01 – Working with and without a budget in DMOs
11:26 – Podcasting and establishing credibility in the industry
14:00 – Recovery and what the future looks like for the tourism industry
21:15 – Branded media and owning your own audience
30:24 – Owned media for beginners
35:54 – AI and owned media
42:33 – AI is going to eliminate mediocrity
45:31 – AI and SEO
49:28 – Closing
This episode is brought to you by Casago, Guest Ranger, and Good Neighbor Tech.
Visit AlexAndAnniesList.com to view our top picks for the best suppliers in vacation rental technology and services.
Special thanks to Rev & Research for being the presenting sponsor of Alex & Annie’s List.
Connect with Adam:
Website: https://relicagency.com/
Linkedin: https://www.linkedin.com/in/adamstoker/
Connect with Alex and Annie and get more real vacation rental goodness:
Alex Husner: https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306/
Annie Holcombe: https://www.linkedin.com/in/annie-holcombe-vrgal/
AlexAndAnniePodcast.com: https://www.alexandanniepodcast.com/
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