Don't miss out, it's a special episode and we have two amazing guests here to talk about what you need to build a sustainable brand.
Stuart Butler
After 20 years in the hotel industry, Stuart recently became the Chief Marketing Officer at the Myrtle Beach Area Chamber of Commerce & CVB, the official destination marketing organization for the Grand Strand. A native of England, Stuart moved to the United States in 2001 and has spent the past two decades implementing marketing strategies for hundreds of hotels and destinations worldwide. With a degree in Rocket Science from the University of Kent at Canterbury, he leverages cutting-edge technology and takes a scientific and innovative approach to everyday marketing challenges. Stuart was previously the host of the hotel industry's #1 podcast - “The Fuel Hotel Marketing Podcast”, but now spends his time challenging the status quo and redefining destination marketing.
Pete DiMaio
Pete is the Vice President and Director of Marketing at TravelBoom. With TravelBoom, Pete takes an analytics approach to hotel marketing and works tirelessly to ensure his clients are able to drive occupancy, increase RevPAR, and improve direct bookings; all while providing a granular level of reporting that proves the return on investment. Pete has over two decades of experience in hospitality marketing from both the traditional and digital sides of the business. Pete is active in the hospitality community both with HSMAI and as the host of the Hotel Marketing Podcast.
Get ready to learn from the experts! Join us for this special episode where we dive into the key strategies for building a successful and sustainable brand. Tune in now!
Highlights of the Episode
00:03 - Episode Intro by Dana Lubner, Head of Leadership Development at Rent Responsibly
03:04 – Guest Intro: Stuart Butler CMO for Visit Myrtle Beach and Pete Dimaio COO for TravelBoom
03:32 – What to consider when starting the brand
05:58 – What happened to companies that did not start thinking about building the brand
07:35 – Fundamentals for starters
12:10 – How not to get bogged down in making the right decisions
18:06 – Will the ability to customize by guest detract or build trust?
21:49 – The importance of company culture
30:17 – Assets that need to be protected
39:00 – Testing and why it's so important
This episode is brought to you by Casago, Guest Ranger, and Good Neighbor Tech.
Visit AlexAndAnniesList.com to view our top picks for the best suppliers in vacation rental technology and services.
Special thanks to Rev & Research for being the presenting sponsor of Alex & Annie’s List.
Connect with STUART:
LinkedIn: https://www.linkedin.com/in/stuart-butler-50aaa45/
https://www.linkedin.com/company/visit-myrtle-beach
Website: https://www.visitmyrtlebeach.com/
Facebook: https://www.facebook.com/stuartbutler
Connect with PETE:
LinkedIn: https://www.linkedin.com/in/petedimaio/
https://www.linkedin.com/company/travelboommarketing/
Website: https://www.travelboommarketing.com/
Instagram: https://www.instagram.com/travelboommarketing/
Twitter: https://twitter.com/_travelboom
Connect with Alex and Annie and get more real vacation rental goodness:
Alex Husner: https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306/
Annie Holcombe: https://www.linkedin.com/in/annie-holcombe-vrgal/
AlexAndAnniePodcast.com: https://www.alexandanniepodcast.com/
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