In our latest episode, Terry Whyte shares a game-changing perspective on the role of CRMs in hospitality. These platforms are no longer just tools to assist with operations-they’re becoming the foundation of how businesses manage guest communication, enhance the guest experience, and streamline workflows.
As Terry explains, the shift toward CRMs is redefining what it means to succeed in an increasingly competitive industry. With overlapping capabilities and powerful integrations, CRMs are enabling operators to do more with less, while staying ahead of evolving guest expectations.
💬 What do you think about this shift? Are CRMs the future of the industry? Let us know what you think in the comments!
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