We are so excited to welcome Pete Dimaio, VP Of Client Success for Travel Boom Marketing, back for his second tour of duty! (Pete joined us back in March on Episode 19). Pete is here today to talk about a very timely and important topic as many of us enter hurricane season: how to manage your marketing/communications strategy when faced with a natural disaster. From hurricanes and tropical storms to wildfires, if you are in a vacation destination you NEED to hear Pete's candid advice along with stories from Alex & Annie's on-the-scene experience managing resort properties through several major storms.

You may have heard about the 6 P’s, “Proper Planning Prevents Piss Poor Performance.”

This vacation rental disaster planning guide will consist of the following:

On Site Content
Email Communications
Social Communications
PPC and Meta Search Management
PR Outreach
Guest and Community Assistance

As a vacation rental manager or short term rental host, your job is to help others and be hospitable, and your disaster communications/marketing plan should be based on being empathetic to your guests and those in trouble. Everything you communicate should be from a helping perspective. This includes being flexible with your policies. In times of a disaster you want your guests to know your pet policy is flexible, your cancellation policy is flexible, your check out times are flexible. By being a great member of your community you can come through disaster stronger and more resilient then ever before.