We often talk about the importance of not building your marketing house on someone else’s land (ie, relying solely on Airbnb, Vrbo, Google etc), but in this episode we discuss how creative marketers are building their brands on their own channels.
Stuart Butler, CMO of Visit Myrtle Beach and undeniably one of the sharpest minds in all of hospitality marketing joins us today to explain the concept of creating gravity in a destination, and why creating branded entertainment is key to distinguishing your destination or company.
Stuart brings a wealth of knowledge and insight that is applicable for any type of business – and of course, we share some laughs and fun along the way! Tune in!
